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AEG - Noise Awareness

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PROJECT DESCRIPTION

In the spring of 2009, Perfect Fools was asked to help promote AEG-Electrolux's quiet laundry appliance with a campaign site. Big billboards measuring level of noise in dB were set up in major cities of Europe; London, Milan, Madrid, Berlin, Brussels. Sound level data were sent to a website where you in real time could follow noise levels of each city, compare them with each other and with AEG products.

PRODUCED

Spring 2009 at Perfect Fools

MY ROLE

Art Direction & Design of website