In the spring of 2009, Perfect Fools was asked to help promote AEG-Electrolux's quiet laundry appliance with a campaign site. Big billboards measuring level of noise in dB were set up in major cities of Europe; London, Milan, Madrid, Berlin, Brussels. Sound level data were sent to a website where you in real time could follow noise levels of each city, compare them with each other and with AEG products.
Spring 2009 at Perfect Fools
Art Direction & Design of website